Brand Command
Brand leadership in the New World.
Explore, discover, and plant your flag.
Vidi. Vici. Veni.
As Brand Captain & Commander, here's the plan: brand strategy, brand identity, brand campaigns.
In that order.
B Santa Maria
Brand Command
Head of Brand, Brand VP and even CMO; As Captain & Commander I've played all the roles. I come from an incredible creative background of Disney Imagineering, Ray Bradbury, The Shakespeare Theater, and even winning a Peabody with The Onion. My explorers' heart carried me into brands, heralding staples like Union Pacific and ConAgra's brand family, while reinventing icons like Regal Cinemas and Best Buy. I've overcome competitive verticals, market unfamiliarity and, personally, a terminal diagnosis. Nothing stops a ship with wind.
So what adventure do you need a leader for?
Map a Strategy
Brand Strategy
I've led strategy from as early as a company's onset, developing product-market- fit for Skimpies, Fidem Fishers and more. That's why I'm on the Design Thinking board of Advisors for the University of California program.
And for large brands I've conducted deep case studies with their existing and potential customers, to reveal brand insights.
Before you launch you need a destination. And the findings of the strategy are your compass.
Live Your
Identity
Brand Identity
Launch Your Campaigns
Brand Campaigns
How you do, what you do, is who you are. So when it comes time to execute, adhering to the brand strategy and identity is the most important thing. There is no concept so funny that it's supercedes that. There is no celebrity so famous that they matter more than your brand does.
I started in the arts world, working under Ray Bradbury and Suzan-Lori Parks. I won a Peabody with The Onion and was brought in to Disney Imagineering at 23. Launching the concept is in my nature.
The campaign is always a creative endeavor.
Every choice we make, be they our purchases, our dates, or our destinations, are identity choices. They're deeply driven by who we believe ourselves to be, and inspired by who we want others to think we are. My brands understand who they themselves are and what they stand for. Then they sail under those banners.
That means making big choices. Simple ones and controversial ones. But all of the choices become much easier, when we know what we stand for.
By B Santa Maria
B Santa Maria's Flagship is being mapped out as we speak. But if you want to see his Creative Portfolio click the button below.
Case studies are on their way, we promise. See a preview here.